Selling Your Home in San Diego’s Shifting Market: June 2025 Trends & Tips

Thinking of listing your San Diego home? Here’s what today’s sellers need to know, straight from the San Diego Association of REALTORS® data—and how I can make your sale smoother and more profitable.

📊 June 2025 Market Snapshot (Source: SDAR)

Metric	Detached Homes	Attached (Condos/Townhomes)
Median Sales Price	$1,075,000 (–0.9% MoM)	$659,500 (–4.4% MoM)
% of Original Price Received	98.0% (–1.6% MoM)	97.2% (–2.0% MoM)
Average Days on Market	33 days (+22.2% MoM)	37 days (+27.6% MoM)
Months of Inventory	3.1 months (+24.0%)	3.9 months (+39.3%)
New Listings	2,018 (–0.4% MoM)	1,285 (+4.9% MoM)
Pending Sales	1,260 (–7.1% MoM)	663 (–4.2% MoM)
Closed Sales	1,272 (–2.2% MoM)	672 (–2.5% MoM)

What It Means: Inventory is up sharply—sellers face more competition, and homes are taking longer to sell. At the same time, average sale‑to‑list ratios have dipped below 100%, meaning pricing strategy is more critical than ever.

🏡 What Today’s Sellers Are Experiencing

1. Longer Time on Market With days on market rising 20–30% over last month, homes aren’t flying off the shelf. Buyers are taking their time—so a staged, move‑in‑ready property stands out.

   
   

2. Pricing Pressure Sellers are receiving just under full asking price on average. Overpricing can lead to stale listings; underpricing can leave money on the table. A finely tuned Comparative Market Analysis (CMA) is your best defense.

   
   

3. Growing Competition Nearly 40% more homes are available compared to last June. Differentiation through professional photography, compelling marketing copy, and targeted online ads can capture buyer interest.

   
   

4. Shift Toward Buyer’s Market in Some Segments While high‑end homes still see strong demand, entry‑level condos are seeing more price concessions. Understanding your segment’s dynamics is key to a successful sale.

   

   
   

💡 Expert Tips to Maximize Your Sale

• Leverage Data‑Driven Pricing I’ll craft a hyper‑local CMA using the latest SDAR stats to position your home competitively—aiming for maximum visibility and top offers.

  
  

• Professional Presentation From virtual tours to dedicated landing pages, we’ll showcase your home’s best features to stand out in a crowded market.

  
  

• Targeted Marketing I’ll deploy social media ads, email campaigns, and my network of qualified buyers to drive traffic and create urgency.

  
  

• Skilled Negotiation As offers come in, I’ll protect your bottom line—carefully negotiating repairs, contingencies, and closing timelines.

  
  

• Seamless Transaction Management From disclosures to final walkthrough, I coordinate inspections, appraisals, and lender communications so you can focus on your next chapter.

  
  

🤝 How I Help You Win

• 100% Focus on Your Goals Whether you’re upsizing, downsizing, or relocating, I tailor my approach to your timeline and financial objectives.

  
  

• Full‑Service Support From a free home valuation to post‑closing concierge referrals, I’m with you every step of the way.

  
  

• Proven Track Record My clients consistently sell at or above list price—leveraging market insights and negotiation expertise.

  
  

Ready to Sell with Confidence?

Let’s discuss your home’s potential in today’s San Diego market.

📞 (858) 314‑9904

✉️ natalya@nkrealtysandiego.com